The Egyptians called it "the Plant of Immortality."
Others describe it as the "Wonder Plant."
My mother just called it "boo-boo juice."
We always had a couple of pots of Aloe Vera growing in the house. There was the giant one that was in a hot sunny corner. There were the cutting off-spring that sat in small pots in the bathroom or the breakfast nook. And there was the plant that was in the window of the kitchen. When one of her brood of six kids touched the stove, or was scratched by the cat, or had a particularly bad acne outbreak, my mom would break off a piece of the plant and squeeze the clear, cool juice onto where it hurt. The effect was instant. Soothing, healing, penetrating deep into the skin.
Those miracle properties of Aloe Vera are what makes it such an indispensable foundation for plant-based skincare products. Aloe Vera is an active and powerful ingredient that helps plant-based skincare products deliver their benefits deep into the skin.
It is an antioxidant, a moisturizer, a skin protectant and a humectant.
The leaves of the Aloe Vera plant hold a gooey translucent gel made up of around 96% water, some organic and inorganic compounds, a type of protein which contains 18 of the 20 amino acids found in the body and lastly, Vitamin A, B, C and E. One of the most crucial elements found in aloe vera gel is a complex carbohydrate known as acemannan. It allows nutrients to reach the cells, nourish them and at the same time relieve them of toxins.
These complex elements of Aloe Vera exfoliate, restore, fortify your skin. It will help combat signs of aging, soothe inflammations such superficial acne and eliminate bacteria from below the skin's surface.
We use Aloe Vera in a wide variety of products, from our Age-Defying Firming Lotion for Face and Neck to our Eye Perfecting Gel and our Time Reversing Treatment Spritzer. When you shop for plant-based skincare, look for Aloe Vera on the ingredient label. The higher up it is, the better.